The Training Centre
By Aspire
November 25 2022

MEDIA SKILLS WORKSHOP – COMMUNICATION IN A CRISIS COURSE – FACE-TO-FACE TRAINING

Phillippa Butterworth

Date/Time
Date(s) - 25/11/2022
9:30 am - 4:00 pm

Categories


Communication in a Crisis – Delivered by Susan Blackburn

Susan Blackburn uses the skills she learned as a Senior BBC News Producer and Programme Editor on the Six and Ten O’clock News to help organisations to communicate effectively with the media in times of crisis.  Susan teaches delegates to avoid the pitfalls, maintain control of the media during a crisis, and minimise reputational damage.

The Media Training and Media Workshop are designed to give delegates an understanding of how the modern media works and the skills to respond effectively should their school become the centre of a media storm.  The skills are learned using relevant scenarios that provide a realistic challenge throughout the training.  This includes a camera operator with broadcast quality equipment, camera and tripod, studio lighting, playback facility and a mock studio to make the training as realistic as possible.

Training aims and objectives:

Understanding: what the delegates will understand at the end of the course

  • The digital media landscape
  • How the media responds when a news story breaks
  • How to manage the media in a crisis
  • How to protect your reputation in a crisis

Knowledge: what the delegates will learn by the end of the course

  • What the media want
  • How to negotiate with journalists to maintain control of the interview situation
  • What to expect from an interview with a print or broadcast journalist
  • How to prepare for an interview
  • How to stay in control during the interview
  • How to plan a social media strategy during a crisis and how to engage safely with social media

Media Skills Workshop: Designed for staff who are required to communicate effectively with the media in times of crisis

Maximum of 20 delegates

Course Content:
– The rapidly changing media
– How to prepare key messages for communication with all necessary stakeholders
– Press statement, social media preparation and internal communication practice
– How to prepare for an interview
– Delivering a press statement to camera

This training will be delivered face-to-face at a venue in Dacorum.

Date: Friday 25th November
Time: 9.30am-4.00pm
Cost: £150 per delegate